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Most sponsors chase visibility. We chased memory. See how BGC helped Close Brothers Motor Finance win at the European Motor Show

Do you value the power of marketing? If not, take a minute to read this? It's a short piece how BGC can help your business grow and effective marketing could be the skill you're missing.

Mastering Your 2026 Marketing Strategy: A Practical Guide Introduction In 2026, marketing leaders face a familiar paradox: there’s too much to do and not enough time to do it. Technology evolves at breakneck speed, consumer expectations rise, and budgets demand accountability. Yet, the strongest brands know that strategy, not tactics, drives long-term success. This post offers a practical guide to building a 2026 marketing plan grounded in the BGC C.L.A.R.I.T.Y. Strategy Fram

Activation is not just a buzzword. In sponsorship it’s the ingredients that turns a simple the deal into a powerhouse of brand growth and engagement. It's a chance to engage your audience in a way that enhances their experience and opinion of the sponsor. Let’s cut to the chase. Sponsorship is more than slapping your logo on a banner or coining a phrase 'proudly sponsored by'. It’s about creating real connections, driving real business outcomes, and being remembered in a crow

# Marketing Deserves a Seat at the Table: Why Business Performance Depends on It For too long, marketing has been misunderstood. Not undervalued, but misunderstood. In many organisations, marketing has slipped into a cycle of doing rather than directing. It’s become the team that “gets things out the door” rather than the team that shapes the direction of the business. Deadlines get hit. Reports get filed. Content gets produced. But the strategic heartbeat—or as Simon Sinek c

CVC’s £9bn Power Play: The Rise of Sport’s Super Syndicates