Senior marketing, operations and sponsorship leadership without the full-time cost or commitment.
Most growing businesses don't have a marketing problem. They have a leadership problem.
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The strategy is fuzzy. The priorities shift. The team is executing, but nobody's sure what they're building towards. Sponsorships are signed without a clear measure of return. Campaigns run without a clear brief. Agencies are briefed without a clear direction to challenge them.
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The result? Activity. Spend. Noise. But not enough growth, trust or value to show for it.
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BGC was built for exactly this moment.
What BGC gives you
BGC gives ambitious organisations access to the kind of senior marketing and commercial thinking that usually only comes with a full-time executive hire, but without the cost, the onboarding time or the long-term commitment.
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Whether you need a Fractional CMO embedded in your leadership team, a sponsorship strategy built from the ground up, or a board-level perspective to challenge your current direction, BGC brings two decades of senior marketing experience directly into your business when you need it most.
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Clients include organisations across financial services, fintech, sport, GAA, events, alcohol brands, telco, motor finance, motor industry, public sector and more. What they share is ambition and a desire to do marketing that actually means something.
BGC founder
About Stephen Bradshaw
Stephen Bradshaw is a senior marketing and sponsorship advisor with over 20 years of experience leading commercial strategy across financial services, fintech, sport, events, motor, telco, alcohol, public sector and agency environments.
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He has held senior marketing and commercial advisory roles across some of Ireland's best-known brands, leading strategy, sponsorship activation, stakeholder engagement, brand positioning and commercial partnerships at a board and leadership level.
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Stephen's most common engagement model is as a Fractional CMO, embedded in a leadership team on a part-time or project basis, bringing the strategic direction and commercial rigour of a full-time marketing executive without the full-time cost.
His primary focus is on businesses turning over €2M–€15M that are growing and need senior marketing leadership to match their ambitions. For organisations over €15M, he provides a fresh, objective marketing and operational perspective of what's working, what isn't, and where the next level of value lies.
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Crucially, Stephen doesn't work alone. Where client challenges require specialist skills beyond his own, he applies his agency experience by coordinating a trusted network of skilled professionals across many disciplines including, creative marketing, digital, research, production and more to ensure clients have a team designed for the challenge they face.​
