Senior marketing, operations and sponsorship leadership without the full-time cost or commitment.
Most growing businesses don't have a marketing problem. They have a leadership problem.
The strategy is fuzzy. The priorities shift. The team is executing, but nobody's sure what they're building towards. Sponsorships are signed without a clear measure of return. Campaigns run without a clear brief. Agencies are briefed without a clear direction to challenge them.
The result? Activity. Spend. Noise. But not enough growth, trust or value to show for it.
BGC was built for exactly this moment.
What BGC gives you
BGC gives ambitious organisations access to the kind of senior marketing and commercial thinking that usually only comes with a full-time executive hire, but without the cost, the onboarding time or the long-term commitment.
Whether you need a Fractional CMO embedded in your leadership team, a sponsorship strategy built from the ground up, or a board-level perspective to challenge your current direction, BGC brings two decades of senior marketing experience directly into your business when you need it most.
Clients include organisations across financial services, fintech, sport, GAA, events, alcohol brands, telco, motor finance, motor industry, public sector and more. What they share is ambition and a desire to do marketing that actually means something.
BGC founder
About Stephen Bradshaw
Stephen Bradshaw is a senior marketing and sponsorship advisor with over 20 years of experience leading commercial strategy across financial services, fintech, sport, events, motor, telco, alcohol, public sector and agency environments.
He has held senior marketing and commercial advisory roles across some of Ireland's best-known brands, leading strategy, sponsorship activation, stakeholder engagement, brand positioning and commercial partnerships at a board and leadership level.
Stephen's most common engagement model is as a Fractional CMO, embedded in a leadership team on a part-time or project basis, bringing the strategic direction and commercial rigour of a full-time marketing executive without the full-time cost.
His primary focus is on businesses turning over €2M–€15M that are growing and need senior marketing leadership to match their ambitions. For organisations over €15M, he provides a fresh, objective marketing and operational perspective of what's working, what isn't, and where the next level of value lies.
Crucially, Stephen doesn't work alone. Where client challenges require specialist skills beyond his own, he applies his agency experience by coordinating a trusted network of skilled professionals across many disciplines including, creative marketing, digital, research, production and more to ensure clients have a team designed for the challenge they face.
