Case study

FEDERATION OF IRISH SPORT

The challenge

The Federation of Irish Sport represents over 110 national and local sports organisations across Ireland, acting as the voice of Irish sport. With a growing need to increase its visibility, elevate its messaging, and strengthen stakeholder engagement, the Federation required strategic communications support and sponsorship direction that could deliver both clarity and impact.

Our approach

Bradshaw Global Consulting stepped in to provide senior-level guidance across marketing, sponsorship, and media relations. Our work included:

Strategic communications planning: Developed clear messaging frameworks to ensure consistent and effective communication with government, media, and member organisations.

Media relations & PR execution: Created media strategies to support major campaigns and events, secured national coverage, and built strong relationships with key journalists.

Sponsorship support: Evaluated partnership opportunities and advised on how to structure and activate meaningful sponsorships aligned with the Federation's values and objectives.

Leadership alignment: Provided strategic counsel to senior stakeholders and acted as a trusted advisor during key advocacy moments.

The results

Significantly increased media coverage for campaigns and advocacy initiatives.

Strengthened the Federation’s positioning as a leading voice in Irish sport.

Delivered strategic clarity and operational support, allowing internal teams to focus on execution with confidence.

Enhanced stakeholder engagement through clear, compelling communications.

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